In addition to leads, where you pay for the contact information for a potential customer who is more likely than usual to buy (i.e., they are already looking for the services you offer), there are a variety of different ways you can find new customers. Here are a couple of suggestions.

• Publish informational articles online. How-to articles and other sources of information can help to establish you as an expert in your field, for one thing. For another, articles such as these often provide a link back to your site, which helps boost your PageRank (Google’s way of determining how high on the list of search results your site should go).
• Offer classes or seminars. I’ve seen many businesses offer free classes or introductory sessions on a subject many people are interested in learning about. For instance, a hearing clinic might offer free classes on how to insert and care for your hearing aid, or seminars on the latest advances in audiologist technology. Or they could do something related but different, and offer classes in American Sign Language — many of those students would be potential customers for hearing aids.

These are just a couple of ways that you can find new customers, in addition to paying for leads. Do you have any methods of finding customers that you would like to share?

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