One of the biggest advantages of leads is that you can get pretty specialized. For instance, if you are a mortgage broker, you can just buy refinancing leads — think LendingTree.com and similar sites. Likewise, if you are a health insurance broker and you want to beef up your older clientele, you could even buy leads of people just looking for Florida Medigap health insurance.

Like most states, Medicare in Florida is pretty good but still leaves a lot to be desired, particularly if you have a health condition that requires regular treatment. To resolve this problem, many older Americans buy supplemental health insurance, to bridge the gap — which is, naturally, why it’s referred to as Medigap.

Medicare supplements are becoming more and more popular, as people like my dad — who was diagnosed with cancer a year ago — struggle with the limited coverage Medicare offers. Medigap is basically a best for both parties type of scenario. The health insurance company knows they won’t likely have to pay very much, since you’re covered under Medicare, while the policy holder knows that what isn’t covered by Medicare is still covered by a health insurance company. I’m sure Medigap leads will become more common in coming years, as this type of supplemental health insurance becomes more sought after by the Baby Boomers as they age.

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