A high quality education leads is a complete application that is verfied via a verbal (not web based) conversation taking at least 10 minutes of contact time with the potential student and up to two full pages of info.  That way you have leads from prospects actually interested in a new career or attending school who invested their time to complete an application that normally includes dates of birth, education level, area of interest, requested campus location, and occupational information. Below is an example of the comprehensive set of data good education leads should contain.

General Information

Id: 1128
Date Added: 1/22/2007
Campaign: VM Call Center (India)
Status: New
User: Craig A. King 

Applicant Information

Ref Id: Test Lead
First Name: John
Last Name: Roberts
Street: 123 W Main St.
City: Los Angeles
State: CA
Zip Code: 95025
Country: USA
Date of Birth: 1/1/1965
Email:johnr@mailsafe
Day Phone: (213)555-1212
Evening Phone: (310)555-1212
Mobile Phone: (714)555-1212
SSN: 123-45-6789
US Resident Status: Citizen
Country of Citizenship:
Visa Status:

Occupational Experience

Occupational Status: Self-Employed
Employer Name: Roberts Construction
Position Held: Owner
Employment Length: 2 years
Employer Address: 1230S Bundy Ave
Employer City: Santa Monica
Employer State: CA
Employer Zip: 95018
Employer Phone: 602-555-1212

Education

High School: Washington High
High School City: Los Angeles
High School State: CA
High School Zip Code: 92025
High School Country: USA
High School Dates of Attendance: 1997-2001
High School GPA: 3.2

College1: UCLA
College1: Los Angeles
College1: CA
College1: 92025
College1:: USA
College1 Dates of Attendance: : 2001-2005
College1 GPA:  3.0

College2: 
College2: 
College2: 
College2: 
College2: 
College2 Dates of Attendance:
College2 GPA:

TOEFL Score:

Closest Relative

Relative Name: James Roberts
Relative Street: 123 W Main St.
Relative City: Los Angeles
Relative State: CA
Relative Zip Code: 92025
Relative Country: USA
Relative Phone: 602-555-1212
Relationship to applicant:  Brother

Desired Area of Emphasis

Desired Area of Emphasis: Golf Professional
Desired Campus Location: San Diego
Enrollment for Semester Commencing: Fall

Financial Information

Will you be applying for financial aid?: Yes
Have you received financial aid from another institution?: No
Will you receive scholarships or grants (other than Pell)?: No
Amount:
Will you be applying for VA benefits?: No
Have you ever been convicted of a crime?: No
Explanation of conviction:

Other Information

Present Golf Handicap: 12
Present Average Golf Score: 85
Additional Information: He wants to start online classes ASAP.