Let’s say you have a really great online executive MBA program.  A really great one, actually — you think it’s the best online MBA program, but hey, you might be biased, right?

Or maybe not.  But that’s not really the issue here.  The question is not how good your program is, but how you will get everyone to think it’s the best choice for them.

Believe it or not, even the top business schools weren’t born with a silver spoon in their mouths.  They earned their reputations, every step of the way: with great teachers, great curriculums, and…great marketing.

Yes, even a necessary institution such as a school needs to market.  One great way to do so is to buy leads.  Basically, leads give you the names and contact information for people who are already serious about wanting to get their MBA degree online — so that you don’t have to waste time convincing them why getting their executive MBA is a good idea in the first place.  Rather, you just have to call them up or send them information to convince them of why your MBA program is really the best choice for them.

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