Vertical Leads

On September 18, 2007, the Federal Reserve cut loan interest rates for the first time in four years.  Two different rates were cut by half a percent each:

The benchmark lending rate dropped from 5.25 percent to 4.75 percent.
The rate for emergency loans for banks dropped from 5.75 percent to 5.25 percent.

 These rate cuts have resulted […]

Lead generation is a popular way for businesses to find potential customers without having to do all the footwork themselves.  If you don’t already know what lead generation is, that’s where a third party collects information from people who are interested in a product — such as getting a loan.  The third party then sells […]

The key to good mortgage leads is a complete mini-1003 that is verfied in a verbal (not web based) conversation with the client and includes up to three full pages of data.  That way you have a borrower who invested their time to complete an application that normally includeds dates of birth, employment, social security numbers, and […]