Vertical Leads

In addition to leads, where you pay for the contact information for a potential customer who is more likely than usual to buy (i.e., they are already looking for the services you offer), there are a variety of different ways you can find new customers. Here are a couple of suggestions.

Publish informational articles online. [...]

When you have your own business, it doesn’t do to market in short, intense bursts. For instance, as a freelance writer, you can’t wait until you run out of work to start trolling for new clients and publications. Likewise, a retail company that sells boat parts can’t wait until they suffer a slowdown [...]

I just recently caught up with an old friend of mine, who also used to want to be a writer. Back then, both of us only thought of fiction. Now, ten years later, one of us is a paid writer and the other is not. Why? Because for one of us [...]

Marketing is extremely important, because without that no one will know that your products or services are even available. But which approach should you choose, advertising or buying leads?
Of course, you can probably guess my answer: The best approach is a combination of both. But advertising and leads have two very different uses, [...]

There’s been a lot of talk lately about social media marketing and how affordable it is, especially during a recession. But is it really a replacement for other forms of marketing, such as leads, and if so — when?
Social media marketing is great for marketing on a budget because it requires less money, even [...]