Leads are a major way for many businesses to find new clients and/or customers.  Online shopping works a little differently, however.  Instead of buying leads — contact information and demographics – and contacting potential clients yourself, you generate eBusiness by developing an online presence that encourages your customers to come to you.

There are a few ways to generate traffic to your eCommerce site:

• Advertise online (i.e. Pay-Per-Click, banner ads, etc.)
• Run online marketing campaigns (i.e. marketing articles, search engine optimization, etc.)
• List your website with an online shopping directory

Let’s talk about the last option: listing your website with an online shopping directory.  One of the most successful ways to do this is to list your site with a directory such as PayPal Stores.  Tens of millions of people use PayPal, which makes the service one of the most widespread ways to reach online shoppers.  In order to benefit both PayPal and small eCommerce sites, PayPal came up with a way to list online stores that accept PayPal.  By listing your storefront with PayPal Stores, you will broaden your market instantly and dramatically.

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