Vertical Leads

I just recently caught up with an old friend of mine, who also used to want to be a writer. Back then, both of us only thought of fiction. Now, ten years later, one of us is a paid writer and the other is not. Why? Because for one of us [...]

It always surprises me how many bad ads there are out there for rental properties. I think online forums like Craigslist might be partly to blame. In the days of newspapers being your only option for advertising a property for rent, you had a limited amount of space and had to pay per [...]

Marketing is extremely important, because without that no one will know that your products or services are even available. But which approach should you choose, advertising or buying leads?
Of course, you can probably guess my answer: The best approach is a combination of both. But advertising and leads have two very different uses, [...]

One of the biggest advantages of leads is that you can get pretty specialized. For instance, if you are a mortgage broker, you can just buy refinancing leads — think LendingTree.com and similar sites. Likewise, if you are a health insurance broker and you want to beef up your older clientele, you could [...]

There’s been a lot of talk lately about social media marketing and how affordable it is, especially during a recession. But is it really a replacement for other forms of marketing, such as leads, and if so — when?
Social media marketing is great for marketing on a budget because it requires less money, even [...]