Author Archive

Ways to Find New Customers »

In addition to leads, where you pay for the contact information for a potential customer who is more likely than usual to buy (i.e., they are already looking for the services you offer), there are a variety of different ways you can find new customers. Here are a couple of suggestions.

Publish informational articles online. [...]

Why You Need a Professional Website »

A professional website is the first and most important part of marketing your business. Sure, purchasing leads can help you to drum up some business, but even that can be lost if people go looking for your website online and find either nothing, or an unprofessional-looking site.
You might say that a website is the [...]

Steady Marketing Wins the Race »

When you have your own business, it doesn’t do to market in short, intense bursts. For instance, as a freelance writer, you can’t wait until you run out of work to start trolling for new clients and publications. Likewise, a retail company that sells boat parts can’t wait until they suffer a slowdown [...]

What You Need for a Successful Website »

A wesite is essentially the foundation of your company’s Internet presence. You need to have certain information there if you are going to attract customers and sell your products and services.
Good web hosting is of course a necessity. It doesn’t matter whether it’s shared or dedicated, just as long as it looks professional [...]

Keep Your Old Records! »

You have probably heard all kinds of reasons why you should keep your old records: because of the risk of an IRS audit is probably the most commonly given reason. I’ve heard that the IRS can request up to six or seven years’ worth of financial records (I can’t remember which it is), but [...]