Archive for June, 2009

Advertising vs. Leads »

Marketing is extremely important, because without that no one will know that your products or services are even available. But which approach should you choose, advertising or buying leads?
Of course, you can probably guess my answer: The best approach is a combination of both. But advertising and leads have two very different uses, [...]

Specialized Leads »

One of the biggest advantages of leads is that you can get pretty specialized. For instance, if you are a mortgage broker, you can just buy refinancing leads — think LendingTree.com and similar sites. Likewise, if you are a health insurance broker and you want to beef up your older clientele, you could [...]

Things I Only Did Because of Boyfriends »

There are a lot of things that I’ve done in my lifetime which I only did because of a boyfriend. That sounds bad doesn’t it? It’s not bad at all, though. I tend to date people will challenge me in my life. This helps me to grow. Those relationships may not have all lasted but [...]

Starting Up a Kids Consignment Store »

One of the things that I have always dreamed of doing was running my own business.  Even though I have sold scrapbooking supplies as a consultant of a major company, that wasn’t enough for me – I wanted to have my own brick and mortar store.  I knew it would feel wonderful standing in a [...]

How a Business Gets My Attention Online »

As an online business owner you have probably wondered how to get your customers’ attention. As a customer who frequently shops online, I can give you the answer to that.
Ways businesses may get my attention online include:

Having an interesting blog. I love reading blogs. I follow a lot of them. If a store has a [...]